For over five years, SKODA France and ROSA PARIS have never stopped surprising us by rewriting the conventions of French automotive advertising.
Between 2017 and 2020, the Czech brand effectively expanded its company (+ 0.54 percent market share in France). A strong indication of its ambition: by 2030, it hopes to be one of the top five European automakers.
The SKODA ENYAQ iV represents the pinnacle of the brand's revival.
Skoda France raises the bar by introducing the ENYAQ iV, the company's first all-electric car. The ENYAQ iV combines electric power and great distances thanks to its premium finishes, innovative technology, and range of up to 534 km (WLTP cycle).
The opportunity was too good to pass up for Sacha Lacroix, General Manager of ROSA PARIS: "The ENYAQ iV is an opportunity to make the choice of KSkoda even more proud in the eyes of the French."
The concept is simple: for anybody who has just purchased a car from a rival and then realizes their error in not choosing the ENYAQ iV, KODA France wants to demonstrate some compassion and empathy by simply providing them the option of exchanging it in for an ENYAQ iV!
The company is running a 40-second clip on its social networks to advertise the contest. The Skoda commercial follows the protagonist from laughing to sorrow as he learns he's chosen the incorrect choice of vehicle, in keeping with the brand's unique, oddball comedy and its characteristic tone. @via adRuby.