Evaluating an expensive product or service can result in a 380 percent boost in conversion rate.

The conversion rate can still increase by 190 percent for the less expensive choices.

You can raise your conversion rate by an additional 80% if you substitute reviews with testimonial videos on your landing page.

Is there anything more enticing than having your actual consumers tell you how and why they fell in love with your product or service in their own words?

Before filming a testimonial video, we’ll go over the five things to keep in mind.

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